"A media event, as loosely defined by evolving modern usage, is an occasion or happening, spontaneous or planned, that attracts prominent coverage by mass media organisations."
This website shows some interesting different kinds of media events which I never new even happened! http://www.ukipme.com/events.htm
This was a good website about the importance of getting media coverage for an event like ours.
http://itsdevelopmental.com/2012/10-reasons-why-you-need-to-get-your-event-covered/
Another sight inwhich I carried out some research was:
http://itsdevelopmental.com/2012/10-reasons-why-you-need-to-get-your-event-covered/
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