"A media event, as loosely defined by evolving modern usage, is an occasion or happening, spontaneous or planned, that attracts prominent coverage by mass media organisations."
This website shows some interesting different kinds of media events which I never new even happened! http://www.ukipme.com/events.htm
This was a good website about the importance of getting media coverage for an event like ours.
http://itsdevelopmental.com/2012/10-reasons-why-you-need-to-get-your-event-covered/
Another sight inwhich I carried out some research was:
http://itsdevelopmental.com/2012/10-reasons-why-you-need-to-get-your-event-covered/
Thursday 29 March 2012
THE MEDIA EVENT
So, after the huge build up and constant planning and organising…it was finally the day of the event! Myself, Momo and Izzie arrived at Uni at 7.30am to start setting up all the rooms and making sure everyone was ready. We started of by decorating Emma D and Izzie's room (as this was going to be used as the meeting room). We put out all of the water and the pens Momo had collected. Joe F appeared soon after us and the two of us went around to put posters in all of the rooms and on all of the doors. There was a slight change of plan regarding the rooms for the band shoot, instead of meeting in the Stable room, the downstairs room of the Gatehouse was to be used. This meant altering the timetable slightly which I did quickly before most other people arrived.
The time was ticking along, and I found myself running between rooms to make sure everybody was ready and had everything they needed. Everybody seemed to be all hands on and were all set up and ready before the students arrival. Strangely half the certificates I had printed had gone missing, luckily I had some spares so I cut some more up in time. I then met up with the student ambassadors.
The time flew by and was now 9.30am. It was time for myself and Joe F to go and meet the students from the mini bus. We flagged them down as they drove up the road, it was at this point that we learnt there were only 3 students…instead of the 15 which were expected. We were told a couple more were to be arriving via bus, so Joe F stayed by the bus stop to meet them and I jumped in the mini bus to direct him to the car park. It ended up only one more person arrived, so we had 4 students now. Our hearts sank a little. We quickly came up with a plan B: Instead of having three groups of five, we would just have one group who would all circulate the activities together. The student ambassadors agreed to take part also, which was a great help.
Joe F began his welcome talk, and then passed the stage into Mark who started his ice breakers. I must admit the students were very quiet and took a lot of encouraging to join in at first…whether this was because they were in fact out numbered by us which could have been somewhat intimidating. However, after some prompting and encouraging they relaxed a little. Emma D and Izzie then began their activity which proved to be quite successful. I attended for the first half to make sure all was fine, I then disappeared and went to inform the next group (multi-cam shoot) the approximate time the students will be moving on. I also went to make sure everything was ready and had everything they needed.
The time was now 10.35am and I popped back to the Newton Annexe to warn Emma and Izzie their activity needed to come to an end (which it pretty much had) and for James F to take charge and move everybody onto the next activity. This was done, although the students again needed some prompting to follow the instructions from James.
The multicam shoot went particularly well…although the students were again a little shy and quiet, I feel Josh did a really good job in talking to them and making them feel comfortable and relaxed. They were showed how to use the cameras and allocated a job role (1st, 2nd & 3rd camera operators and a director). They did two takes of the band before having to move onto the next task. Throughout the tasks we also had one of our guest speakers, Sally, with us. I spoke to her throughout the day, trying to make her also feel involved and aware of what was going on.
By 11.20am it was time to move onto the final activity, the clay-mation sequence run by Mark and Theo. I went along with the students to the activity to make them feel more comfortable, and then as soon as Mark and Theo began I left to see what preparation needed to be done for lunch. Myself, Joe F, Izzie and Emma D took some squash and biscuits from the Newton Annexe to the SU ready for when the students arrived for lunch. We also moved everybody who had left hand bags in the Newton Annexe so not to leave them alone. I then went back to meet the students and Sally from the clay-mation activity to take them onto the SU for lunch.
During lunch myself and Joe F went along to the main house to make sure everything was set up and to meet the technical support, we were supposed to be meeting the catering team and Sally there but they were a little late. This was a little annoying as it was impossible to get hold of people due to bad phone signal. At the last minute James arrived in his car with the catering and goody bags so we quickly took those up, shortly afterwards Sally arrived to set up her powerpoint. It ended up that it didn't matter too much about the slightly late start as there was only a small number of students who were relaxed and happy. We began the first guest speaker (Sally Murrant) more or less on schedule. I popped out half way through to meet the second guest speaker, Denise, in the reception. I brought her into the room, gave her a seat and offered her a drink and biscuit if she wanted.
The guest speakers were both extremely interesting for us, however maybe not so much for the College Students. When it came to asking questions the students remained quiet so we thought up some questions to ask. Afterwards I then asked Denise and Sally to sign their payment forms, thanked them for coming along. We thanked the students and handed out their goody bags and certificates.
The day was a huge learning curve, we had to think on our feet when things didn't go as to plan as we hoped, but I feel we pulled of an enjoyable Media Event for the College Students. I learnt a lot, that organisation is a huge part of an event and in making it work well. I also learnt that a good relationship has to be established with the audience in order for them to fully get everything they can out of the event.
I feel every single person was an extremely valuable member of the team and worked extremely hard to help the event run smoothly. I also think Joe Farr was an astonishingly good leader, and I don't feel he could have done a better job!
Ignoring the small hic ups…I feel the day was a success!
The time was ticking along, and I found myself running between rooms to make sure everybody was ready and had everything they needed. Everybody seemed to be all hands on and were all set up and ready before the students arrival. Strangely half the certificates I had printed had gone missing, luckily I had some spares so I cut some more up in time. I then met up with the student ambassadors.
The time flew by and was now 9.30am. It was time for myself and Joe F to go and meet the students from the mini bus. We flagged them down as they drove up the road, it was at this point that we learnt there were only 3 students…instead of the 15 which were expected. We were told a couple more were to be arriving via bus, so Joe F stayed by the bus stop to meet them and I jumped in the mini bus to direct him to the car park. It ended up only one more person arrived, so we had 4 students now. Our hearts sank a little. We quickly came up with a plan B: Instead of having three groups of five, we would just have one group who would all circulate the activities together. The student ambassadors agreed to take part also, which was a great help.
Joe F began his welcome talk, and then passed the stage into Mark who started his ice breakers. I must admit the students were very quiet and took a lot of encouraging to join in at first…whether this was because they were in fact out numbered by us which could have been somewhat intimidating. However, after some prompting and encouraging they relaxed a little. Emma D and Izzie then began their activity which proved to be quite successful. I attended for the first half to make sure all was fine, I then disappeared and went to inform the next group (multi-cam shoot) the approximate time the students will be moving on. I also went to make sure everything was ready and had everything they needed.
The time was now 10.35am and I popped back to the Newton Annexe to warn Emma and Izzie their activity needed to come to an end (which it pretty much had) and for James F to take charge and move everybody onto the next activity. This was done, although the students again needed some prompting to follow the instructions from James.
The multicam shoot went particularly well…although the students were again a little shy and quiet, I feel Josh did a really good job in talking to them and making them feel comfortable and relaxed. They were showed how to use the cameras and allocated a job role (1st, 2nd & 3rd camera operators and a director). They did two takes of the band before having to move onto the next task. Throughout the tasks we also had one of our guest speakers, Sally, with us. I spoke to her throughout the day, trying to make her also feel involved and aware of what was going on.
By 11.20am it was time to move onto the final activity, the clay-mation sequence run by Mark and Theo. I went along with the students to the activity to make them feel more comfortable, and then as soon as Mark and Theo began I left to see what preparation needed to be done for lunch. Myself, Joe F, Izzie and Emma D took some squash and biscuits from the Newton Annexe to the SU ready for when the students arrived for lunch. We also moved everybody who had left hand bags in the Newton Annexe so not to leave them alone. I then went back to meet the students and Sally from the clay-mation activity to take them onto the SU for lunch.
During lunch myself and Joe F went along to the main house to make sure everything was set up and to meet the technical support, we were supposed to be meeting the catering team and Sally there but they were a little late. This was a little annoying as it was impossible to get hold of people due to bad phone signal. At the last minute James arrived in his car with the catering and goody bags so we quickly took those up, shortly afterwards Sally arrived to set up her powerpoint. It ended up that it didn't matter too much about the slightly late start as there was only a small number of students who were relaxed and happy. We began the first guest speaker (Sally Murrant) more or less on schedule. I popped out half way through to meet the second guest speaker, Denise, in the reception. I brought her into the room, gave her a seat and offered her a drink and biscuit if she wanted.
The guest speakers were both extremely interesting for us, however maybe not so much for the College Students. When it came to asking questions the students remained quiet so we thought up some questions to ask. Afterwards I then asked Denise and Sally to sign their payment forms, thanked them for coming along. We thanked the students and handed out their goody bags and certificates.
The day was a huge learning curve, we had to think on our feet when things didn't go as to plan as we hoped, but I feel we pulled of an enjoyable Media Event for the College Students. I learnt a lot, that organisation is a huge part of an event and in making it work well. I also learnt that a good relationship has to be established with the audience in order for them to fully get everything they can out of the event.
I feel every single person was an extremely valuable member of the team and worked extremely hard to help the event run smoothly. I also think Joe Farr was an astonishingly good leader, and I don't feel he could have done a better job!
Ignoring the small hic ups…I feel the day was a success!
Wednesday 21 March 2012
Media Event - Posters and Invites
I arranged with Jamie Harding to get some posters printed so we could decorate the rooms with them. He sent me the files and I arranged with the publishing lab to get them printed in A3. I also printed off some certificates for the students when they leave.
Tuesday 20 March 2012
Student Ambassadors
As getting a CRB check is not possible due to the time scale, I have now arranged with Helen for two Student Ambassadors to come along to the event. Their names and e-mails have been passed onto me and I have contacted them saying the following:
Hi there,
Hi there,
My name is Emma Chandler and I am part of the group running the Media Event this Friday. Thank-you for agreeing to be there as a student ambassador.
We will need you to be there from 9.30am until around 2.30pm, however this could go on until around 3pm. If you could meet us in the Newton Annexe G03 at 9.30am sharp ready for the welcome talk that would be great. We will then either allocate you to a room, or a group of students (most likely a group so you can circulate with them which will be more fun for you!)
You will be required to oversee what is happening and to just offer support to the students.
THE EVENT:
We are holding three activities on the Newton park campus of Bath Spa Uni.
1. A live acoustic band shoot
2. Creating a claymation sequence (like what is used to make Wallace and Gromit)
3. A marketing strategy activity in which students will have to create and promote their own brand of headphones.
Three groups of students will spend 40 minutes in each activity and will circulate around until they have finished them all.
There will then be a series of guest speakers being held in the Main House.
Please let me know if you have any questions at all. I have attached the days schedule so you can see exactly what is going on.
Thank you again for coming along, you should enjoy it!
Regards
Emma Chandler
Monday 19 March 2012
Media Event - The Latest News
CRB Check:
I have contacted Helen regarding CRB checks for this event. I already hold a CRB, however it is only for the school I worked in and would not apply to this event.
After hearing back I have learnt that it take up to six weeks to get a CRB check…which means I would not be able to get one in time, instead I am organising gathering student ambassadors (who all hold a CRB) to come along to the event.
After hearing back I have learnt that it take up to six weeks to get a CRB check…which means I would not be able to get one in time, instead I am organising gathering student ambassadors (who all hold a CRB) to come along to the event.
RADIO BROADCAST:
Today myself and James Ferris went along with Jake Twyman (who got us a slot on the Radio) to record a plug in for the Media Event. We said when, where and what is happening. We also said who to contact (joseph.farr09@bathspa.ac.uk) clarifying that Farr is spelt with two Fs! It will be on Spa Life Radio on Wednesday morning!
ROOM DECOR:
I have been in contact with Jamie Harding, who had forwarded his logos and invite material. I will be discussing with Jamie and Joe Farr what we want to blow up to poster size so we can decorate the walls of the rooms we will be using.
Wednesday 14 March 2012
Tuesday 13 March 2012
Media Event - Friday 9th March
Today we discussed the ice-breakers we could do at the start of the event to get everyone (the students and ourselves comfortable with working together). This is what we came up with:
- People Bingo
- Sorting People – stand in order of foot size/height/age without speaking, standing on chairs
- The Coin Game – Have a coin in your palm, you have to grab other peoples coin whilst defending your own coin…without closing your palm.
- Human Mess – stand in a circle, hold crossed hands and untangle!
- Body Parts – Walk around the space, call out a number and a body part, they have to get that number group and touch corresponding body parts (e.g toes!)
We also shot our invitation/introduction film. With Joe J as our director, Josh P on camera and the rest of us acting in the film. It started of with a note being passed between each person as they walked through the Stables to the Gatehouse and then on to the forest. There were background people (myself, Izzie and Emma D (all the girls!)) shooting an interview, and Jake being a photographer. As the note got to Theo in the forrest, he opened it to reveal the words "Media Event".
It was fun to shoot, despite me having an awful cough and it was rather chilly! We had to shoot about six takes as it took a while to get it perfect, but I feel it will look rather good.
This is the first rough edit!
11th March - First BBQ of the year!
So we noticed that, FINALY, we were going to be getting a bit of sun. We took advantage.
Here are some snaps of our day:
Here are some snaps of our day:
Sunday 11 March 2012
Media Event
We have come up with everybody's individual tasks:
Video intro to send to the invitees or to play at the start of the session (Mark (Director), Joe J (Planner) and Josh (Producer))
Ice-breakers – Mark and James
Catering – 45 mins for lunch, bring packed lunch (state this on invite). Drinks and snacks available in between sessions. Mark and Izzie
Budget - Momo
Guest Speaker – Darren Rohammon? Film Maker, event organiser, music videos for Arctic Monkeys. Needs to confirm – Kieran Obrian, X student, work works on Google. Needs to confirm - Sally Murrant 100% available
Evaluation report and Locations – ME. Their evaluation, what did they think was good, bad, fun etc. Questionnaire for the students. Talk with Jamie. Has to have a postcode.
Production Assistant - ME
PM Risk Assessment – One for the whole day. Adam
Scheduler – For the day and the lead up. Jamie
Outreach - Who else can come along to the day?
PR contacts – Press release. Coverage of the event. Marketing team.
Video Editor
Emma D and Izzie’s activity:
For a pair of headphones (sport, commuters,professional, fashion/novelty and teen) devise:
-Tv Advert
Radio Advert
-Billboard/print design
-Slogan
-Logo
USP
Price
Media Event - Friday 2nd March
The activities we have come up with for now are:
(3 30 minutes sessions)
- Music Video
- Giff image (Theo)? or Josh's activity
- Emma and Izzies activity - Pitching a marketing and product design for headphones
My next task is to suss out what rooms we have access to, and decide where best to hold the Music Video shoot. I have to take into consideration that we will have more than one camera, tripods and microphones. We would also need to find power from somewhere, gather permissions and get some rehearsal time. Another thing would be noise, we wouldn't want to disturb any other classes on the campus.
I went away and together with Theo and Adam, looked at all the rooms. We decided that holding the music video shoot outside the Gatehouse would be the best location, we could gather power from the Gatehouse, it would be less likely to disturb any other classes and is a nice location overall. I e-mailed Rich, our technical advisor, and he said it would be fine as long as we had risk assessments and permission from the grounds manager! (My next task!)
The other rooms we have:
Newton Annexe G03 – 8am – 5pm
- Plenty of plug sockets (13 double sockets)
- 6 large desks
- 40 chairs
- One ceiling projector
- One table top projector
- Two white boards
- Flip chart/board
- Fire exit in room
- Big room
Newton 203 – 8am – 12 noon
- Only one double plug socket
- Projector
- Computer
- One desk
- Lots of chairs
- Flip chart/board
- Fire exit
- Big room
Stable G03 – 8am – 12 noon
- Plenty of plug sockets
- A few desks
- Plenty of chairs
- Computer
- Projector
- White board
- Medium size room
- Emergency exit through main exit
MH 111 – 12am – 5pm
- Pending
Media Event - Friday 10th Feb
We are now planning and organising this Media Event. First up, we had to chose a leader!!
What does a leader need to be and what other leaders could we think of?
· Hitler
· Mussolini
· Sadam Hosein
· The Queen
· Jesus
· Alan Sugar
· Moses
· Margaret Thatcher
· Peter Hall – started the national theatre
· Bob Geldof
· Bernie Ecclestone
- Motivation
- Guts
- Decisive
- Charisma?
- Inner confidence
- Be prepared to not be liked or popular
- Pro-active
An anonymous class vote was taken and was narrowed down to Joe Farr and myself. We then had another vote and Joe Farr was chosen as the leader. He made me his vice, and we now all had to come up with what to do on the day!
Media Event - Friday 3rd Feb 2012
Our new assignment…to hold a media event for Bath College 'CMP' Students!
As research, we discussed what a media event was and when they are held. This is the list we came up with:
· Launches – e.g. cars, i.phone, ships, software, FILM, books, awards (BAFTAS), music, video games, opening of shops, university openings, schools, art exhibitions, festivals, theatre shows (first night), charity (comic relief, galas, marathons), sport (Olympics, 6 nations, world cup), products and retail.
What does a media event involve?
· Venue
· Reason
· Needs colour
· Need to be interesting
· Attract target audience
· Attract the media
· Needs an event activity
· Needs promotion
How money is made?
· Marketing is the key – everyone has the web to promote their work – get it out there using blogs and twitter
· The Production Show – The largest event for TV and film professionals in the UK – how do they promote it? www.theproductionshow.co.uk
The Event
FRIDAY 23R MARCH
· Research how people organise a media event
· Find examples that you find interesting that could/have been done
· Bring it to the class next week
I am definitely looking forward to this, and as I am on the production/organisation team I feel I will be able contribute well and benefit the event.
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