Guest speaker: Iain Tweedale
In this session Iain Tweedale, head of Interactive and Learning, from BBC Cardiff came to talk to us. The talk focused on the television programme ‘Dr Who’ which first appeared on BBC television in November 1963. He talked about Transmedia, which before this session I had hadn’t heard of. It is also known as ‘multi-platform story telling,’ it’s the technique of telling stories across multiple platforms and formats using current digital technologies.
THE BUILDING BLOCKS OF TRANSMEDIA:
- Clear definition of what the brand stands for
- Tone meetings for key developments e.g game
- Show runners take responsibility for signing of key content – done by the people who run the programme
- Central asset development and distribution – photography, artwork, twitter feeds etc
- Have a dedicated cross platform.
DR WHO
- Exhibitions
- DVDs and audio stories
- Toys
- Publications
- Animation
- Games
- Concerts
- Social Media (facebook & twitter)
- Website (BBC i.player)
- TV Programme
CONTENT AND STORIES FOR SPECIFIC AUDIENCES
- BBC One mainstream
- Dedicated fans – Behind the scenes, Access all areas, Social Media etc
- Children – masks, jigsaws, ‘how to speak like a pirate, script to screen etc
ROLES IN THE BBC
- Assistant producer
- Producer
- Storyboard and concept artist
- Project managers
- Technical project managers
- Business analyst
- Brand manager
- Social media producers
- Music composer
- Script editor
- Writer
- Testing
- Rendering
- Graphic designer – tv/web
- Software engineer
- Press officer
- Rights clearence
- Production management
- Search engine – optimisation specialist
Etc!
After hearing Iain Tweedale talk to us about aspects of the BBC and Dr Who, we watched a behind the scenes documentary of the Dr Who video game which is accessible on the Dr Who website: http://www.bbc.co.uk/doctorwho/dw
We saw how it was made, all the contributing factors that went into making it look as realistic as possible and be as appealing as possible.
Iain finished his talk at 12.00 and as people were packing up we got into our production group to further discuss some ideas. I took it upon myself to approach Iain and ask for his contact number/e-mail, and whether he would mind us coming up to BBC Cardiff to make a behind the scenes documentary on Dr Who. Luckily he was very helpful and allowed us to do this. He gave me is business card which had on it his mobile number, work number, e-mail address and fax address. I e-mailed him that week and am posting the correspondence up on our facebook group for all of our group to see and involve themselves in.
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